Privacy Policy

RACO AI Technologies Ltd (“RACO AI”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and protect personal information in both business-to-business (B2B) and business-to-consumer (B2C) contexts, in compliance with applicable privacy laws including the UK General Data Protection Regulation (UK GDPR), the EU GDPR, the UK Data Protection Act 2018, the Privacy and Electronic Communications Regulations (PECR), the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA).

By using our SaaS products, AI agents, business consultancy and automation tools (collectively, our “Services”), or by interacting with us, you acknowledge that you have read and understood this Privacy Policy. RACO AI Technologies Ltd is a company incorporated in England and Wales (Company No. 16757332) with a registered address at 25 Rayners Close, Colnbrook, Slough, SL3 0LH, United Kingdom.

We may collect personal data (information relating to an identified or identifiable individual) when you visit our websites, use our Services, contact us, or otherwise interact with us. We do not intentionally collect any special categories of personal data as defined under Article 9 of the UK/EU GDPR – such as data about your racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic or biometric data, health information, or information concerning your sex life or sexual orientation. Please do not provide such sensitive information to us.

We use the personal data we collect for the following purposes, and each use of data has a lawful basis under data protection laws. Under the UK/EU GDPR, we must inform you of the specific legal grounds we rely on for processing. We may process the same data for multiple purposes on different legal bases, depending on context. In general, we do not process personal data unless we have at least one of the lawful justifications allowed under Article 6 GDPR (such as your consent, a contract with you, a legal obligation, vital interests, public interest, or our legitimate interests).

Like most online services, we use cookies and similar tracking technologies (such as web beacons, pixels, and local storage) to provide and enhance our Services. This section explains our use of these technologies and your choices. We aim to keep our tracking minimal and focused purely on service optimization and security.

As an AI-focused company, we believe it is important to be transparent about how Artificial Intelligence (AI) and Machine Learning (ML) are used in our Services and how they involve your data. This section describes how our AI models interact with your information, the measures we take to protect privacy, and your options regarding AI processing. We rigorously test our models for bias and data safety.

We treat your personal data with care and confidentiality. We do not sell your personal information to third parties. However, we do share certain categories of personal data with third parties in specific circumstances, such as with cloud providers or payment processors. Whenever we share data, we ensure the recipient has a valid need-to-know and is contractually obliged to protect the data to GDPR-compliant standards.

RACO AI is based in the United Kingdom, but we serve customers around the world. This means your personal data may be transferred to or accessed in countries outside of your own. We want to be transparent about these transfers and assure you that we take all necessary measures to protect your data when it travels internationally, utilizing Standard Contractual Clauses (SCCs) where appropriate.

We keep personal data only for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. We do not retain identifiable personal data longer than needed.

We take the security of your personal data very seriously. RACO AI has implemented a variety of technical and organizational measures to protect against unauthorized access, alteration, disclosure, or destruction. We follow industry best practices and continuously improve our safeguards to meet or exceed legal requirements (such as GDPR Article 32).

You have a number of rights regarding your personal data. These rights allow you to have more control over how your information is collected and used. We uphold these rights for all individuals where applicable by law. The availability of certain rights may depend on your residency (e.g. GDPR rights for UK/EU individuals, CCPA rights for California residents), but we generally aim to honor requests from anyone to the extent feasible.

We may update this Privacy Policy from time to time. If we make material changes to how we handle your personal data, we will provide you with prominent notice. The “Effective Date” at the top of this Policy indicates when the latest revisions were made.